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Retailer Content
I designed in-store merchandising assets for multiple retailers, tailoring to each specific product display scenario.
Product Manuals
I designed all new product manuals from start to finish: learned product functionality, illustrated step-by-step assembly and use instructions, gathered feedback across departments, and adhered to all required standards for necessary warnings. I also coordinated with translators to implement multiple languages for both domestic and international distribution.
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Packaging
I redesigned all 4moms core product and accessory packaging as part of a cost-savings initiative: we moved to using only a shipper box with one-color printing for core products, and using universal base boxes for accessories with interchangeable labels.
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